Articles Tagged ‘baby boomers’

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Boomers love traditional TV, but OTT penetration is strong: study

While the 50 to 70 demographic doesn’t exactly outpace its younger counterparts in social networking, more than half are using it in some capacity – especially Facebook.

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Diving deep into boomers’ media consumption habits

An MTM study shows that boomers are fast adopters of new media, while still retaining certain traditional habits.

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Are seniors likely to cut the cable cord?

An MTM report shows how this non-digitally native Anglophone Canadian demo has responded to technology in its media consumption.