Articles Tagged ‘campaign’

CBC partners with celebs for first “unified” holiday campaign

The broadcaster is encouraging viewers to donate to their local food banks.

Tapping into DJ culture, Knorr takes inspiration from Boiler Room

The brand has partnered with a DJ duo and a chef to launch an immersive experience.

Novus wants to show that not all telecom companies are bad

The company’s latest OOH campaign aims to highlight its service in a competitive industry.

Pizza Hut aims to enter into the burger market (for a limited time)

The brand is rolling out a 360-degree campaign to position its new product and reach a younger demo.

Knorr offers Asian-Canadians a ‘taste of home’ through new campaign

A new multichannel campaign from the Unilever brand focuses on Filipino, Vietnamese, and Chinese food culture to reach its target audience in Canada and the U.S.

Reckitt maps out a sick day for Mucinex product launch

The CPG company targeted Netflix, Walmart and DOOH for its cough-and-cold product, seeking to reach Canadians looking for symptom relief.

Campaign comes to Canada by acquiring The Message

The news site will take on the Campaign Canada brand as part of plans to expand to fast-growing markets.

TLN launches new “Colour Your Life” campaign

The cultural programming network hopes to appeal to new audiences with a taste for international food and travel.

Ipsos measures radio impact

The measurement co finds the platform has an impact on all stages of the purchase funnel.