Articles Tagged ‘Christina Summers’
Execution matters when it comes to Super Bowl ads
Ads during the Big Game work best as part of an integrated media plan, rather than as a standalone.
Almost half of consumers are ‘FlexiVODS’ who alter streaming habits: Roku
While the majority of streaming consumers plan to watch AVOD this year, more than half will change their plans based on inflation and content choices.
The FAST channel race is on
With all the recent activity around ad-supported streamers, what’s the draw for both audiences and advertisers?
Roku Canada extends OneView partnership with Matterkind
IPG’s addressable specialists will get access to first party data on the ad platform through 2023.
Why connected TV is high on buyers’ must-have list
Increased adoption of smart devices, fragmented linear viewing, and the ability to target hard-to-reach audiences make connected TV attractive to advertisers.
Roku brings its omni-screen digital ad platform to Canada
OneView allows advertisers to plan, buy and measure across streaming and CTV formats, as well take a holistic view of an audience.
