Articles Tagged ‘cookies’
Brand safety and ad fraud among advertisers’ top concerns: WARC
Programmatic channels account for 70% of digital spending, underscoring the importance of placing ads next to appropriate content.
IAB Tech Lab provides guidelines for choosing ID solutions
The guide demystifies various cookieless options and outlines the steps and factors for evaluating new privacy-safe ID solutions.
The demise of third-party cookies might not be a bad thing
The cookie-less future is a celebration of marketing and the real value marketers bring to brands.
Clinch preps for a cookieless future with new identity framework
The dynamic ad server says it’s the first client-side ad platform to integrate Unified ID 2.0 into its platform.
IAB Tech Lab releases analysis of Google’s Privacy Sandbox
Until March 22, IAB Canada is inviting the industry to provide comments on the adoption of Google’s Privacy Sandbox.
Google begins to end third-party cookies
The company began testing Tracking Protection, a feature that limits on-site tracking by restricting access to cookies for 1% of Chrome users.
Google launches a new privacy-centric ad measurement tool
The new product, Google Ads Data Manager, is designed to make connecting first-party data to Google’s ad products much easier.
Google scraps FLoC, introduces new cookie-free alternative
The new interest-based offering will allow brands to show relevant ads based on a person’s web browsing activity.
