Articles Tagged ‘COVID-19’
The potential impact of COVID-19 on OOH, by the numbers
A new report by IMI gives insight into just how quiet it could get on transit, at festivals and at the movies.
What measures media companies and telcos are taking amidst a crisis
Data overages are dropping, publisher paywalls are being pulled back and more.
eMarketer downgrades ad spend growth forecast
After downgrading ad spend’s growth by 0.4 percentage points, the global firm is also suggesting that things could change for the worse once again.
YouTube reverses decision to de-monetize COVID content
Agency leaders discuss how to balance the need for publishers to monetize important content with the goal of fighting misinformation.
How ad spend allocation could shift during (and post) COVID-19
Will OOH slump? Will digital surge? Investment experts from GroupM and Dentsu say it’s not so simple.
How blacklisting ‘coronavirus’ could affect programmatic
The term “coronavirus” has become the second-most blacklisted programmatic term for advertisers, according to Integral Ad Sciences.
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