Articles Tagged ‘DanoneWave’

Vice has the munchies for oat milk

To promote its new Oat Yeah beverage, Silk looks to tap numerous sub-audiences, from environmentalists to early adopters.

Oikos changes up the media plan for new campaign

Why the yogurt brand decided to lessen its buy on TV and social this time around.

Danone expands sponsorship with Rogers Cup to two cities

Deeper product integrations bring more of the company’s yogurt snacks to tennis fans.

Oikos targets men with NHL sponsorship

The three-year partnership will see the DanoneWave brand promoted as a snack to new consumers, including active men.