Articles Tagged ‘Dave Videka’

Batman

Spotted! A swarm of bats promotes The Batman

Warner Bros. Canada created a photo op at the CF Eaton Centre that requires a double-take.

COVER_YOUTUBE

Pandemic pivot: Rooftop leaps to a niche new positioning

The agency is now focusing on smaller audiences to build loyalty versus scale.

HQ

Spotted! Harley Quinn hits the streets

To promote its new DC superhero story, Warner Bros. Canada brought facets of the film to fans with two Toronto activations.

0027-IMG_4764

Spotted! Atlantis comes to Toronto

Aquaman made his Toronto debut while shoppers got to sit on the Throne of Atlantis.

Cohen VW

How VW used custom content for the win

The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.