Articles Tagged ‘DoubleVerify’
X’s pressure campaign puts media agencies in a bind
Media agencies are no strangers to tough negotiations, but pressure from X is raising new ethical and strategic concerns.
Media moves: Snap ups its brand safety suite
Meanwhile, Finally Content partners with RTOERO and Vertical Impressions upgrades its attention measurement tech
DoubleVerify releases its 2024 Global Insights Report
According to the study, attention measurement is the most important third-party verification tool across media channels in North America.
DoubleVerify adds tiered brand suitability to MFA solution
The AI-powered solution allows more nuanced content monitoring to help advertisers optimize their digital investments.
How do publishers and advertisers feel about the loss of cookies?
DoubleVerify’s research also found that contextual advertising and attention-based metrics will be vital in the year ahead.
YouTube, DoubleVerify partner on brand safety
The partnership aims to boost campaign success through both brand safety and suitability.
