Articles Tagged ‘DSP’
Roku launches Roku Exchange
The new ad tech unlocks equal access to Roku’s first-party audience data and premium media, enabling advertisers to drive reach and performance through the buy-side platform of their choice.
Vistar Media updates its platform to simplify OOH campaign planning
Brands will be able to use a new panel, which provides a full breakdown of targeted venues and projected costs.
StackAdapt adds forecasting to its DSP
The new tool provides pre-campaign insights to make sure media buyers are planning effectively.
