Articles Tagged ‘DSP’
Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
The company is moving away from the third-party programmatic business.
Yahoo integrates CAPI into its DSP
The integration allows advertisers to add offline sales into the platform and tie those sales back to an ad campaign.
Roku launches Roku Exchange
The new ad tech unlocks equal access to Roku’s first-party audience data and premium media, enabling advertisers to drive reach and performance through the buy-side platform of their choice.
Vistar Media updates its platform to simplify OOH campaign planning
Brands will be able to use a new panel, which provides a full breakdown of targeted venues and projected costs.
StackAdapt adds forecasting to its DSP
The new tool provides pre-campaign insights to make sure media buyers are planning effectively.
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