Articles Tagged ‘experiential’

Destination BC uses immersive car wash to bring the province to Germany
The activation is part of the company’s effort to highlight the province’s unique attributes, including its rainforests and northern lights.

Spotted! Shein and Visit Florida tap into the holiday season at the Distillery District
The fashion brand aims to boost its visibility in Canada, while the tourism board wants to highlight the Sunshine State as a winter destination.

Nutella CGI activation lands in Yonge-Dundas Square
The hot-air balloon is part of an integrated campaign aimed at younger millennials.

Coors Light Chill Train on track to reach the Super Bowl
Fans in Vancouver, Calgary and Toronto can catch the train as it journeys to Las Vegas for the Big Game.

Silk brings back the milk moustache, only now it’s plant-based
The nostalgic OOH, TV and experiential campaign is meant to help Canadians get more plants in their diet.

Spotted! Tweed chills out on Queen Street
The licensed cannabis producer is educating and introducing itself to Torontonians through a street-level pop-up.

Spotted! Becel’s gastro greenhouse
The margarine brand has opened a restaurant made entirely out of plants.

Spotted! Subway gets artsy for World Sandwich Day
To spread awareness of its World Sandwich Day charity, the QSR has deployed local artists in Toronto and Montreal.

Spotted! Skittles’ no-cash vending machine
The Wrigley Canada brand wanted Torontonians to know that on Friday the 13th, an unexplained streetside vending machine was indeed a good omen.

Hendrick’s hot air adventure finds success
The brand built on its tradition of “unusual” experiential marketing at Toronto’s Nuit Blanche festival.

Why D’Italiano brought the tenors back
The bread brand is diving into experiential after a year of experimenting with its media spend.

Spotted! Nescafe targets Queen West millennials
The brand’s café is a stunt to introduce a new demo that loves hanging out in coffee shops to a homemade cup o’ joe.

Spotted! Kijiji breaks the ice
in order to promote its yearly Second-Hand Economy Index, the online classifieds site encourages passersby to chip away at a block of ice with “frozen assets” of up to $1,000.