Articles Tagged ‘experiential’
Macy Murdoch meets Roblox metaverse with in-game activation
The Shaftesbury-led branded integration coincided with the premiere of the second season of the series.
Spotted! Bell Media brings the ‘The Last of Us’ to life
A transformed bus shelter immerses passersby in the series’ gritty universe.
Lindt launches first-ever Canadian AR game for Easter
The game acts as a launchpad for a host of new SKUs, as well as a place to engage with Canadians outside the store.
Bonterra and Volkswagen aim to drive sustainable change
The collaboration includes a series of pop-ups, a national contest, in-store promotions and influencer engagement.
Shein aims to be more than a fashion brand with hands-on experience
The brand’s new pop-up builds on the success of its previous activations.
Industry News: TV5 Québec names former Quebecor Content exec as CEO
Plus, agency BRMG launches a new experiential marketing division and brings in an industry veteran to lead it.
Spotted! Nutella sparks holiday cheer with interactive experience
The activation features samples of products made with the hazelnut spread, along with recipes to recreate them at home.
Destination BC uses immersive car wash to bring the province to Germany
The activation is part of the company’s effort to highlight the province’s unique attributes, including its rainforests and northern lights.
Spotted! Shein and Visit Florida tap into the holiday season at the Distillery District
The fashion brand aims to boost its visibility in Canada, while the tourism board wants to highlight the Sunshine State as a winter destination.
Nutella CGI activation lands in Yonge-Dundas Square
The hot-air balloon is part of an integrated campaign aimed at younger millennials.
Coors Light Chill Train on track to reach the Super Bowl
Fans in Vancouver, Calgary and Toronto can catch the train as it journeys to Las Vegas for the Big Game.
Silk brings back the milk moustache, only now it’s plant-based
The nostalgic OOH, TV and experiential campaign is meant to help Canadians get more plants in their diet.
Spotted! Tweed chills out on Queen Street
The licensed cannabis producer is educating and introducing itself to Torontonians through a street-level pop-up.
Spotted! Becel’s gastro greenhouse
The margarine brand has opened a restaurant made entirely out of plants.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
