Articles Tagged ‘experiential’
Why Tim Hortons opened its first-ever pop-up store
Christie Song, head of Tim Hortons retail, says the brand aims to build deeper connections with its customers.
Spotted! TD Insurance’s new stunt to promote its mobile app
The activation shows cars damaged by falling donuts, a giant pumpkin and runaway shopping carts.
Raptors, Sour Patch Kids and OVO collaborate for Halloween-themed game
The activation is supported by a city-wide campaign developed with media agency Society.
Asahi Super Dry pop-up evokes Tokyo-inspired nightspot
The activation is supported by paid and earned media, OOH ads and partnerships with influencers.
Air Canada Vacations asks Canadians: ‘How does a vacation sound?’
The brand combines video, audio and immersive digital experiences in its latest campaign.
TD’s ‘Thank You’ campaign returns with interactive heart-shaped light
The multimedia effort includes targeted ads on Netflix and YouTube, plus OOH and social media.
Spotted! Skip + Shoppers pop-up aims to reinforce brand promise
The delivery platform has been expanding its portfolio into retail categories, now including Shoppers Drug Mart.
Birra Moretti aims to bring Italian togetherness to Canadians
The brand’s activation, which is being promoted through Instagram and TikTok, invites attendees to share a meal.
Baby Love’s giant diaper wall highlights ‘barrier’ for new parents
The diaper donor organization says this is the biggest activation it has undertaken so far.
Sports Moves: MLSE teams up with NFL’s Buffalo Bills
Plus, No Frills has been named the CFL’s official grocer.
Lavazza brews up return to TIFF as part of Canadian expansion
The brand is launching an Italian cinema-inspired experience with an interactive photo shoot and coffee tastings.
Spotted! Tre Stelle Express takes over Toronto streetcar
Activation and supporting streetcar wraps are part of the brand’s continuing shift toward a full-funnel marketing approach.
Spotted! Staples’ back-to-school campaign hits the road with bus activation
The brand says this is the 1st time it has launched an ‘immersive and technologically advanced mobile experience’ in Toronto.
Spotted! Armstrong taps AI chatbot for its Cheese Taste Challenge
The activation offers a taste test of the brand’s various cheeses, plus snack samples and merchandise.
Why Astro Yogurt is amplifying its OOH and social media presence
The brand says it is modifying its media mix to emphasize mid-funnel strategies.
