Articles Tagged ‘fraud’

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Transparency tops brands’ media priorities

A WFA survey of top-spending brands shows contracts are being amended and internal teams are getting smarter about programmatic spending.

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Targeting video bots key to fraud-fighting: report

The White Ops/Videology white paper’s case study shows that a focus on “human” CPMs leads to improved brand engagement.

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Blog: The tech route to handling ad fraud

Rory Capern, head of partnerships at Google Canada, advocates for tech-based solutions and argues that private exchanges are not a safe haven.

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Garvie on viewability: ‘We wanted to get ahead of this conversation’

Stuart Garvie on Bell Media’s move towards 100% viewability and the challenges of automated media buying for large-scale premium content.