Articles Tagged ‘GM’
GM’s media diversity action plan
The global initiative is a sustainable transformation of the automaker’s diverse media engagement model.
GM gets help from future leaders
Paul Bailey, ad integration manager at the car co tells MiC how involvement in Canada’s Next Top Ad Exec program helps drive the company’s creative and media plans.
Rogers Wireless maintains its top spot: Media Monitors, April 9 to 15, 2012
The telco made the largest purchase in Toronto, while Ford Dealer Association jumped to the top spot in Montreal.
Carat wins GM
Aegis Media’s North American CEO tells MiC about the win, and the effect it will have on the agency’s Canadian presence.
