Articles Tagged ‘Heather Nobes’
How athlete endorsements contribute to a winning sponsorship strategy
As was seen with Christine Sinclair during the World Cup, brands have a lot to gain from the affinity fans have for players.
Why Visa’s going for a more human touch at TIFF
The payments technology company is going for a more personal experience and is focused on providing users with more lounge time and sweet treats.
Visa creates custom FIFA content with TSN
Pledging its dedication to female athletes, the financial company has developed vignettes featuring Christine Sinclair to run on digital and linear.
Visa and Sportsnet pair on live lead-in ad unit
The recent ad unit integrates actual live gameplay with the made-in-Canada creative.
