Articles Tagged ‘Holidays 2011’


The year’s best: MiC and strategy’s top picks

The MiC and strategy editorial team list their favourites from the Canadian advertising and mediaverse in 2011.


CBC going commercial-free Christmas Day

Wireless retailer TBooth is sponsoring the day on the national pubcaster.

MINI Balloon_2

Spotted! Mini helps holiday shoppers with easy unparking

This holiday season the car company is relieving parking lot stress for its drivers with its Mini Parked Car Locators.

elf gift

Spotted! Microsoft takes bad photos (on purpose)

The company has landed with an experiential booth at Pearson Airport in Toronto to connect with travellers over the holidays.


Telus makes a merry connection

The mobile co has launched a contest connecting Facebook fans with in-store customers and gifting them with prize packs.


Canada Post pushes paper

The Crown corp launches its first TV ad campaign since 2007, promoting the value of real card giving.

Christmas Spirit Tree, How it Works

Spotted! Canadian Tire makes the spirit light

The retailer has built a Christmas tree lit by social media holiday messages in Toronto.


Sears Canada relocates for the holidays

The retailer has launched a new strategy this holiday season, with two experiential stunts in Toronto.


Bell Media targets Beliebers

CTV and MuchMusic will air Justin Bieber: Home for the Holidays later this month.


Tassimo battles it out

The instant beverage maker launches a holiday contest that has the brand’s coffee machine competing against an elf and other festive opponents.


Russell Peters gifts CTV with 2.1 million viewers

The comedian’s Christmas special becomes the net’s most-watched Canadian holiday special ever.

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Porter and Joe Fresh launch festive partnership

The partnership, which includes a contest and free manicures at Billy Bishop Toronto City Airport, is a first for Porter.

Holiday Shot

Harry Rosen broadens target for holidays

The CEO of the men’s brand tells MiC why it goes OOH to reach gift-givers during the festive season.


Ivivva Athletica gets in on the festive promotions

The Lululemon brand partners with for its first holiday promotion to put its clothing in the hands of Canadian youth.


Staples makes rehearsing for a gift easy

To get consumers into its stores this holiday season, the retailer launches a TV campaign focused on its tech offerings.