Articles Tagged ‘IAS’
Anticipating post-pandemic consumer behaviour: study
The IAS U.S. study foresees a slight uptick in spending on social activities, while convenience is still a priority.
Twitter users prefer contextually relevant ads: study
The findings from the independent study also indicate that Twitter users are willing to share data for personalization and choose mobile for their social media needs.
Admix In-Play ads now verified by IAS
Measurement and verification give advertisers assurance of brand safety and effectiveness of mobile gaming campaigns.
Global ad fraud rates improving: report
Canada was the only market to witness a decrease in brand risk and lower shares in the alcohol and illegal drugs categories.
