Articles Tagged ‘IDFA’
Apple ATT has arrived. What are advertisers to do?
The tech company’s record Q1 earnings report made little mention of ATT, but its a hot topic among advertisers.
Media and IDFA: Returning to responsible advertising
Apple’s new privacy framework will bring changes, but leaders from across the industry also noted some key opportunities.
Can Facebook ‘counter-program’ IDFA?
The social media giant is trying a prompt of its own to get iOS users to ‘opt-in’ to being tracked.
Amid ad revenue gains, Facebook focuses on battling Apple
During a call about its Q4 results, the social media giant spoke up about iOS changes that are leading to uncertainty in the year ahead.
