Articles Tagged ‘India’
Arima expands its global presence
A new partnership with Idstats takes Arima’s data and media mix modelling solutions to India, Malaysia and Singapore.
Global ad spend to double in 2016: Warc
In Canada, however, growth is expected to remain the same, according to the marketing intelligence firm.
Sluggish global economy impacts media forecast
GroupM’s worldwide media and marketing report update sees slow recovery affecting its Dec. 2014 forecast with the impact being felt across global markets.
Personalized marketing needed to target millennials: report
Almost three-quarters of Canadians surveyed said that they would disengage with brands that send out mass, impersonal communications.
OMD tops the Gunn Report
The annual evaluation of media creativity bases results on the winners’ lists from award shows throughout the past year.
