Articles Tagged ‘Media Rating Council’

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Is 2021 the year digital media audits will get serious?

The ongoing need for transparency has resulted in some renewed efforts to hold digital giants to account.

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MRC gets granular with updated brand safety guidelines

This is the first significant update to the guidelines since 2012.

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Video spend set to rise despite contentious standards: study

Few marketers are completely satisfied with current viewability metrics, but video spend is still set to rise.

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To see or not to see: ad viewability study

In Canada 61% of online ads qualify as seen, compared with the global average of 54%, according to Google research on ad viewability.