Articles Tagged ‘Media Ratings Council’
MRC floats 100% viewability standard
The council feels more properties are optimized for full viewability, which remains a top concern for advertisers and agencies.
Google commits to MRC audit for YouTube views
As calls for digital media companies to become more transparent with metrics mount, the tech giant joins Facebook in its commitment to an audit.
ACA joins the Media Rating Council
VP of digital Chris Williams with details on why it was important to align with the organization.
ICYMI: Molson Coors goes country, Jones Media adds a site
In case you missed it: Molson Coors has signed on with CMT Music Fest, Jones Media is representing Tastemade and six companies have been charged for non-compliant telemarketing calls.
On the MIC: George Ivie talks measurement
The CEO and executive director of the Media Rating Council previews his IAB MIXX keynote, talking expanding definitions of TV, cross-media and the online digital f-word.
