Articles Tagged ‘Mike Armstrong’
Former Google manager gets into e-sports
Mike Armstrong will work to raise OverActive’s profile on a global stage as it courts audiences and brands.
Petro-Can fuels up a new branded content strategy
The company has partnered with CBC for a multiplatform sponsorship ahead of the next Olympic Games.
CBC/Radio-Canada restructures media solutions division
The pubcaster has reorganized with an aim to give clients (and agencies) a more efficient experience. (Updated)
The CBC adds to its sports marketing team
Mike Armstrong is making the jump from the client side, joining the pubcaster as its associate director of sports marketing.
