Articles Tagged ‘NBCU’
Upfronts 2024: NBCU touts its experience with ad supported streaming
PHD’s Jeremy Johnston shares how the broadcaster is focusing on a wide portfolio of both streaming and traditional TV offerings.
Unscripted streamer Hayu says ‘hey’ to Canada
NBCU’s new streaming service is entering a mature market, but is banking on Canadians’ appetite for reality TV.
ICYMI: The Olympics are returning to Snapchat; Postmedia launches pro-journalism campaign
In Case You Missed It: A new campaign for Postmedia, a new look for Golf Canada, a new way to watch the 2018 Olympics and a new charitable campaign from Corus.
Upfronts 2016: a Canadian buyer’s verdict
PHD Canada’s Melissa Kotsopoulos (pictured) on the evolution of a new data-based currency for ad delivery and a move towards reduced ad loads in the U.S. market.
