Articles Tagged ‘NKPR’
Candy Can serves up a taste of Wonka
The drink brand is using retail, social media and influencers to promote a themed run of beverages based on the Warner Bros. Discovery property.
Spotted! A charitable cup of David’s Tea
The retailer opened a brief but noisy popup in Toronto to benefit Kenyan communities and spread some holiday cheer.
The impact of being ‘unofficial’ at TIFF
Tony Chapman says the ambush strategy is a smart use of ad dollars – but MKTG’s Matthew Logue says authentic brand stories matter.
In a TIFF: New sponsors spill activation details
MiC speaks with new sponsor Canada Goose on its amateur filmmaking contest, and returning sponsor Skyy Vodka on how it’s shaking up this year’s activation.
Spotted! At TIFF: Skyy Vodka lights up the night
The PMA Canada brand kicked off its festival sponsorship with an eye catching stunt.
