Articles Tagged ‘OMAC’
OMAC unveils updates
Organization president Rosanne Caron on changes to its resources, including market overviews for major centres across Canada.
Icy vending machines and mobile storms: MiC’s Global Tour
Dare’s Ian Barr and OMAC’s Rosanne Caron weigh in on a series of out-of-home executions from Scotland’s Talisker Whisky, 7UP and Spain’s ANAR.
Digital technology drives OOH growth
OMAC chairman Michael Reha weighs in on the future of out-of-home advertising and how it has changed over the past 15 months.
OMAC brings outdoor into the purchase loop
A new UK-based study says OOH ads are closely linked to TV in terms of influencing consumers in the four phases of the customer journey.
OMAC reveals itself
The OOH organization has confessed to being behind this winter’s “Holiday Initiative” campaign.
OMAC asks industry what inspires them
The organization has opened voting for the best international award-winning out-of-home ads.
