Articles Tagged ‘OTT’
Live TV is still king: study
While time spent on SVOD and OTT platforms has doubled since 2013, 82% of television minutes watched still come from appointment-style viewing.
City now available on Apple TV
The media co is testing mid-roll ads and integrated branded content spots on the new video app.
Do Canadians know if they’re watching online TV?
MTM has amended its viewership stats after finding that not all respondents thought OTT services counted as online TV watching.
Nearly half of English Canadians watch Netflix: MTM
That figure is up from 21% in 2012, according to a sneak peek of the research org’s fall report.
More cord-cutting ahead but mass exodus unlikely: report
Cord-cutters will grow in number but not by an earth-shattering amount, according to an IDC report.
The battle’s on, everywhere
Media cos are locking up content rights, beefing up their catch-up services and launching online original content in a bid to conquer the digital space.
