Articles Tagged ‘Paris 2024’
Record-breaking digital audiences for CBC Olympic coverage
Connected TV viewing accounted for about 65% of the total time spent watching the Games.
Air Canada renews partnership with Canada’s Olympic and Paralympic teams
The partnership, which began in 1988, is set to cover all games until 2030.
MAGNA forecasts Canada’s ad market to rise by 5% in 2024
Global media investment and research company MAGNA expects the Summer Olympics and other events to boost the ad market.
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