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How Corona is riding its global surf partnership to Canadian slopes
The recent installation included OOH placements along major route and paid social.
April 4, 2025 -
Rona boosts media spend for ‘half-ass’ campaign
The new spot, devised by Courage, introduces the new brand platform ‘Make it right. Make it Rona.’
April 4, 2025 -
Is Google backing away from news? Media execs weigh in
As the tech giant questions the value of news, Canadian media is facing scrutiny but also a renewed sense of purpose.
April 3, 2025 -
Jungle Media and Camp Jefferson merge with Mekanism
Brooke Leland, former president at Jungle, will spearhead media at the new agency.
April 2, 2025 -
Samsung wants to turn passive ads into brand-driven gameplay
Research found interactive ad format, GameBreaks, prompted a 53% lift in unaided brand recall.
April 1, 2025 -
Maybelline New York diversifies media mix in WNBA collaboration
As part of this partnership, Maybelline becomes an official marketing partner of the 2025 WNBA Canada Game.
April 1, 2025
Monday Moves: changes at TFO, Corus and OverActive Media
Lisa Godfrey, senior vice president of original programming and Corus Studios, will be stepping down after a 24-year tenure with the company.
Photo Gallery: Globe Media Group’s relaunch party
Foosball, small nibbles and electropop were on offer as the Globe celebrated with advertisers at a party on Thursday night.
