Articles Tagged ‘programmatic buying’
Index Exchange introduces changes to header bidding
Adaptive Timeout, one of the company’s promised innovations for 2019, optimizes speed and location to improve user experience and publisher revenue.
Programmatic buying to jump nearly 10% by 2019
Two years from now, two-thirds of digital display advertising will be traded programmatically, according to new research by Zenith.
LinkedIn dives into programmatic buying
The business-focused social-networking platform has introduced a tool to enable automated buying for display ads.
On the MiC: Acuity Ads’ CTO on RTB and programmatic
Dr. Nathan Mekuz on the need for greater education on RTB and programmatic buying, the most misunderstood words in the space and his forecast for growth ahead of his talks with the Western Media Group.
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