Articles Tagged ‘retail’
Rona boosts media spend for ‘half-ass’ campaign
The new spot, devised by Courage, introduces the new brand platform ‘Make it right. Make it Rona.’
Print flyers aren’t dead: Black Friday report
Analyst Jason Dubroy predicts that mobile and print won’t compete directly for Black Friday attention, with mobile now serving as a facilitator of transactions rather than advertising.
Retail sales tell a turbulent tale: report
Kubas Primedia issues the latest installment of its Major Market Retail Report.
Shoppers Drug Mart focuses on beauty
The retailer has launched its first multi-platform campaign centered around its cosmetic products.
Consumers shop around most for clothes: study
Kubas Primedia tells MiC how brands can cut through the clutter when consumers are shopping.
Back-to-school spending to stay flat: Ernst & Young
A still-fragile Canadian market and global economic concerns are major factors in expected sales this season.
