Articles Tagged ‘Rio 2016 Olympic Summer Games’
P&G’s Olympic spot wins with Canadian women: study
Harbinger reports the top spots for Canadian women, as well as the aspects of the Games they are more likely to watch.
New Air Canada campaign takes flight for Rio
The carrier has unleashed new creative through a multi-platform campaign that includes social-to-broadcast integration.
CIBC teams with Canadian Paralympic Committee
The four-year partnership makes CIBC the exclusive banking partner of the organization, giving it rights to associate itself with the Sochi and Rio Paralympic Games and the Toronto Pan Am Games.
Oakley Canada joins the Olympic team
Oakley’s Alex Langevin talks about the four-year deal, which will see the brand create a special line of eyewear for Canada’s Olympic athletes.
Kraft’s Jim Kozak joins CBC Revenue Group
The hire follows Jack Tomik leaving to join rival Rogers Media and Alan Dark being promoted to general manager of the sales division.
Jeffrey Orridge named GM of Olympics for CBC
Kirstine Stewart on the addition to Orridge’s title, and how the CBC is preparing for the 2014 Games.
Why the CBC went it alone for Olympics
Kirstine Stewart tells MiC why it made sense for the pubcaster to bid on the 2014 and 2016 Games.
CBC wins broadcast rights for 2014 and 2016 Olympic Games
The pubcaster wins the Olympics following two failed joint bids with Bell Media earlier this year.
