Articles Tagged ‘Samsung Electronics’
Samsung wants to turn passive ads into brand-driven gameplay
Research found interactive ad format, GameBreaks, prompted a 53% lift in unaided brand recall.
Samsung teams with Blue Ant around 4K content
Love Nature’s SVOD product doesn’t offer advertising, but the TV maker has signed on to cross-promote next-gen hardware and content.
Air Canada travels with a muse for the Olympics
The airline has chosen the 2012 London Games to introduce consumers to its new spokesman as well as a more personal side of the brand.
