Articles Tagged ‘Simon Ross’
What sustainable advertising looks like in an AI-enabled world
According to an MIT report, the computational power required to train generative AI models leads to increased carbon dioxide emissions.
New FAST channel bets on the creator economy’s rise
The Creator TV FAST channel brings content makers to TV, with Canadian distribution initially only on Plex.
The industry braces for Trump’s tariffs
Ultimately, the trade tax could lead to decreased spending, and reduced media budgets and prices.
What does it mean for Canada if TikTok is banned in America?
Agency leaders react to the news that the popular social network might cease operating as we know it.
The shifting definition of luxury and the role media can play
Horizon Media’s research finds that consumers still want to spend on luxuries — it’s what constitutes luxury that has changed.
How will streaming ads change TV advertisting?
With major players like Disney+ and Netflix preparing to welcome brands to their platforms, get ready for a ripple effect throughout the industry.
Horizon Media makes first hire for its new Alberta office
The agency has also appointed a new digital VP in Toronto.
How privacy concerns could shape the cookieless future
New legislation and growing consumer awareness will impact what targeting data is available and how it is used.
McD’s drops daily deals on Twitter
OMD activates a Canadian first for the QSR to drive digital engagement.
