Articles Tagged ‘Sir John Hegarty’
Projecting a U.N. message on the big screen
With a heady goal to reach all Canadians, Cineplex launches the international organization’s campaign with a screen ad spot and a special activation.
Future Flash: transparency and overstated revolutions
McDonald’s talks “Our Food. Your Questions.,” Sir John Hegarty reminds adland what they’ve forgotten and Sir Richard’s Condoms’ social impact.
On the MiC: Sir John Hegarty on revaluing creativity
The legendary adman tells MiC why it’s time to start planning long-term again, ahead of his ICA Future Flash talk.
