Articles Tagged ‘social media’
Rona gives away ad space to support local businesses
The initiative includes visibility on OOH, radio and social networks.
Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
The activation builds on previous initiatives to bring the brand’s promotions to life through shareable experiences on social media.
Egale goes big on digital and interactive in its latest campaign
Posters that trigger videos and a geo-targeted audio tour are combined with print, TV and social.
Behind the Buy: Dove Men+Care uses LinkedIn and influencers to reach dads
The brand aims to celebrate fatherhood by highlighting it in a professional environment.
TikTok introduces AI-powered tools and upgraded features for advertisers
‘Branded destinations’ in search and a UGC library among the platform’s new tools announced at Toronto summit.
Reddit takes aim at e-commerce with enhanced ad tools
The social network is targeting high-intent shoppers with optimized ads and improved diagnostics.
Macy Murdoch meets Roblox metaverse with in-game activation
The Shaftesbury-led branded integration coincided with the premiere of the second season of the series.
NewFronts 2025: Meta tests ad tools on Instagram, Facebook, Threads
The announcement follows a surge in Reels engagement over the last year, the platform says.
NewFronts 2025: LinkedIn evolves into a B2B streaming hub
The social media company’s shift was informed by a survey that found 71% of B2B buyers are millennials or Gen Z.
Consumers call on brands to educate them about sustainability
Millennials, Gen Z and Gen X are the most willing to pay more for these products.
The Globe goes big on OOH and Reddit to tackle misinformation
The outlet is lighting up Toronto with 90-Foot billboard campaign, supported for the first time by Reddit ads.
Meta faces potential breakup in U.S. antitrust trial
Zuckerberg takes the stand to refute claims of orchestrating a monopoly.
Behind the Buy: Maple Leaf Foods’ media blitz leverages ‘Made in Canada’
Fuse led the media buying, which included DOOH, social networks and news media.
Rona boosts media spend for ‘half-ass’ campaign
The new spot, devised by Courage, introduces the new brand platform ‘Make it right. Make it Rona.’
Industry News: Publicis Media wins global LinkedIn business
Meanwhile in streaming, Pluto TV launches a FAST comedy channel in Canada.
