Articles Tagged ‘social media’
Macy Murdoch meets Roblox metaverse with in-game activation
The Shaftesbury-led branded integration coincided with the premiere of the second season of the series.
NewFronts 2025: Meta tests ad tools on Instagram, Facebook, Threads
The announcement follows a surge in Reels engagement over the last year, the platform says.
NewFronts 2025: LinkedIn evolves into a B2B streaming hub
The social media company’s shift was informed by a survey that found 71% of B2B buyers are millennials or Gen Z.
Consumers call on brands to educate them about sustainability
Millennials, Gen Z and Gen X are the most willing to pay more for these products.
The Globe goes big on OOH and Reddit to tackle misinformation
The outlet is lighting up Toronto with 90-Foot billboard campaign, supported for the first time by Reddit ads.
Meta faces potential breakup in U.S. antitrust trial
Zuckerberg takes the stand to refute claims of orchestrating a monopoly.
Behind the Buy: Maple Leaf Foods’ media blitz leverages ‘Made in Canada’
Fuse led the media buying, which included DOOH, social networks and news media.
Rona boosts media spend for ‘half-ass’ campaign
The new spot, devised by Courage, introduces the new brand platform ‘Make it right. Make it Rona.’
Industry News: Publicis Media wins global LinkedIn business
Meanwhile in streaming, Pluto TV launches a FAST comedy channel in Canada.
Pet Valu using Canadians’ screens to inspire playtime with pets
The brand’s new ad will air on Home Network, Amazon Prime, mobile games and social media.
Birks finds success by bringing back a newspaper ad from 50 years ago
The jeweler’s new campaign builds on the growing “Buy Canadian” movement.
Media Moves: Redbrick acquires newsletter advertising platform
Meanwhile, Pinterest is testing tags on AI-generated images.
Meta launches Testimonials on Instagram
The giant tech is also working on its new fact-checking program, Community Notes.
IKEA slides into sleepless Canadians’ DMs
The brand aims to create resonance among consumers as the mattress sector becomes more competitive.
Media Moves: Instagram and Bluesky launch new features
Plus, Amazon is killing its TikTok-like, short-form video and photo feed.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
