Articles Tagged ‘social media’
How Gen Z’s social habits differ from older Canadians
Instagram, Snapchat more popular for teens, ‘liking’ posts and messaging friends most frequent activities, according to a new MTM Junior report.
The skinny on Canadian social media habits
According to Media Technology Monitor, growth in social media usage has stagnated for Canadians.
Brands more popular than celebrities on social: study
A new study shows Canadians like to follow brands, but not every company is taking advantage.
Blog: Five ways to maintain strong influencer relationships
Jonathan Davids offers a plan to keep influencer relationships on the positive side.
Influencers and marketers are out of sync on budgets: study
A new study by Izea also found that the content influencers spend the most time creating isn’t necessarily what consumers enjoy the most.
Sponsored posts on the rise for influencers: study
A recent study by Influence Central found that Canadian social influencers are overwhelmingly female, highly educated and getting savvier about branded deals.
New study shows Snapchat leads in social ‘stickiness’
New research from Solutions Research Group has found that the average age of Facebook users is 13 years higher than the average Snapchat user.
Social media use may have peaked: study
Plus, while Facebook remains the most popular social network, its users tend to spend less time online than users of sites like Reddit.
Hubub announces monetization model
Details on the sponsorship opportunities that will be available on the site, and sold by Bell Media in Canada.
Op Ed: how to drive value in social media
M2′s Will Pate with some advice for moving beyond “likes” and “followers.”
Social analytics platform Source Metrics launches
The new Ottawa-based tool is meant to provide real-time measurement and tracking of a brand’s social marketing campaign.
2012 forecast: Bruce Neve, CEO Starcom MediaVest Group
Challenges, predictions and plans for the year to come from the SMG topper.
Leger Marketing dishes out a social reality check
Twitter usage makes serious gains, and more companies expect to increase their social media marketing budget in the year ahead.
ZenithOptimedia adjusts ad forecast
The media co has dropped its expenditure forecast following economic slowdowns.
Tackling measurement challenges
IAB Canada research director Steve Rosenblum blogs day two of the Audience Measurement 6.0 Symposium in New York City.
