Articles Tagged ‘social media’
Google and Snap report positive Q4 earnings
Alphabet’s fourth quarter revenues increase 12%, while the number of daily active users increased on Snapchat.
Half of newcomers turn to social networks to make a purchase decision
TikTok’s latest report analyzes the role social media plays in the lives of newcomers.
Creator ads on social networks drive results across the entire funnel: study
Snapchat’s latest report analyzes the impact that creator-brand partnerships have on shopping habits.
Social media platforms respond to TikTok ban with upgrades
The updates come as TikTok’s future remains uncertain in the U.S.
Social media news: X cracks down on parody accounts
Meanwhile, TikTok pleads its case against the sell-or-ban law before the U.S. Supreme Court.
Column: What we stand to lose if TikTok closes in Canada
The decision to shutter the Canadian TikTok infrastructure will risk seriously damaging Canada’s emerging creative social media ecosystem.
Women under 35 most likely to notice ads on social platforms
Also, TikTok and WhatsApp increased their reach while Facebook continues to decrease, according to Vividata.
Media Moves: Rogers, La Presse, Paramount and X
In case you missed it, here are the new tools and channels being launched by mediacos.
Snapchat releases online safety tools for teens in wake of lawsuits
The app is introducing updates aimed at schools and educators.
Performance metrics improve when brands partner with creators
A new Dash Hudson report explores how the AI is changing influencer marketing on social networks.
How podcast-listeners prefer to hear ads
The new study also shows that social media is how most people learn about new shows.
Reality Bites: how Gen Xers consume media
The second in the series of MTM reports on adoption and use of media and tech by generation takes a deep look into the first cohort to grow up with PCs.
DIVE Billboards and TikTok are taking brands ‘Out of Phone’
The partnership enables advertisers to add a curated social media component to digital billboard campaigns.
Nearly half of Gen Z believes social media has a negative impact on mental health
The latest survey from Mintel points to the potential for “radical behaviour shifts” away from social platforms.
Restaurants lead the pack when it comes to social engagement
Caddle and Ad Standards data reveals how companies are driving consumer product education and conversion.
