Articles Tagged ‘The Mars Agency’

Mars debuts new Excel gum at music festivals and concerts

The company is also working with influencers for content around its first product innovation in a decade.

Skittles wants to be Gen Z’s sweet escape from social pressures

The brand’s new campaign emphasizes how the candy helps Canadians avoid busy schedules during summer by keeping their mouths full.

New Mars Agency report card rates Canada’s main retailers

The report provides an apples-to-apples comparison of Canada’s retail media networks, with Amazon leading in most categories.

Jill McDonald

M&K Media names new president

Jill McDonald will now lead the company, as it looks to focus more on building stronger client and partner relationships.