Articles Tagged ‘topspot’
One-minute AToMiC ideas
Missed the conference yesterday? Catch 60-second recaps from presenters Donald Chesnut of SapientNitro, Kevin Keane of Brainsights and PJ Pereira of Pereira & O’Dell.
Lexus goes for the heartstrings
The car co is looking to connect on a more emotional level with its new campaign, which features two puppets.
Spotted! Union Hearing pretends to test eyes
The hearing aid centre created a poster that emits high-frequency sounds and mock-tests pedestrians’ eyes to prove that some require its services.
Coca-Cola Zero grabs the moment
The brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities.
Spotted! Alexander Keith’s hits the road
MiC talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand’s views on promoting beer in 2013.
Video: Art from the Unexpected
We spoke with Bruce Neve of Starcom MediaVest Group, Hunter Tura of Bruce Mau Design, Aldo Cundari of Cundari and Jill Nykoliation of Juniper Park about the work that raised $20,000 for Sketch.
Subaru gets rally ready for Forester
The car co is getting back to its rally roots with a new campaign targeting families.
Acura drives in a new direction
The luxury car brand is using its first-ever 90-second spot to promote its 2014 RLX and its new brand positioning.
Industry gets social with branded content: BCON Expo
From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.
Corona lives it up
The Molson brand has launched a new multi-screen campaign targeting a younger-than-usual audience and encouraging them to live the good life.
Lay’s lunchtime love affair
The PepsiCo brand is going after the lunch market with its multi-year campaign.
Crown Royal marks a maple launch
The Diageo brand has launched a new flavoured whisky aimed at a younger demographic.
The Canadian Breast Cancer Foundation tries something new
Focusing on prevention in a fresh way is the aim of the new multi-platform campaign, which targets women over the age of 40.
Pizza Hut serves up a blast from the past
The QSR is taking consumers back to the time of $10 pizzas with a TV and online campaign that leverages its recent partnership with Sportsnet.
Orville Redenbacher brings its own bowl
The ConAgra Foods brand has launched a campaign around its new Pop Up Bowl, targeting moms with TV and digital spots.
