Articles Tagged ‘topspot’
Tales from the Trenches: Maxus
From the boardroom to the golf course, MiC gets some office do’s and don’ts from top brass at the GroupM agency.
Tales from the Trenches: PHD
Helena Shelton and Rob Young give the skinny on sticking to budgets and how to survive the biz in part two of MiC‘s summer series.
Tales from the Trenches: ZenithOptimedia
MiC launches a new summer series with ZO’s Sunni Boot, Lauren Niemcewicz and Julie Myers sharing stories from their early days in the industry.
Sport Chek calls Brett Lawrie up to the plate
MiC talked to the Toronto Blue Jay and president of the Forzani Group about details surrounding the endorsement deal.
Looking forward at AToMiC
The conference included speakers from PHD, PepsiCo and Saatchi & Saatchi talking about how to thrive in today’s mediascape.
Day in the Life: Sunni Boot
MiC talks with the ZenithOptimedia CEO about the evolving media industry in this exclusive video interview.
McCain gets “Ultra Thin” with Tori Spelling
The company targets women with its first celebrity-promoted product launch for a new line of pizzas.
Booster Juice takes a swing with Jose Bautista
MiC caught up with the Booster Juice president and the home run king himself to talk about his first Canadian endorsement deal.
Spotted! Moore’s strips for charity
The men’s shop encourages passersby to give the suit off their back for its second annual suit drive.
Spotted! Newfoundland & Labrador brings Toronto east
The tourism co takes a fresh approach to promoting Canada’s easternmost province with an OOH exhibit projecting its natural landscape.
IZOD IndyCar series races toward youth
The US-based car racing championship makes its third return to Toronto for the 25th annual Honda Indy with new objectives and a younger target audience.
Talking social media in 2015 with SapientNitro
The social marketing AOR for the Toronto 2015 Pan/Parapan American Games tells MiC about its plans to ignite passion through social.
Just one thing in Cannes
MiC asks Cannes delegates about one amazing thing they saw at the festival.
Jill Nykoliation on what women want
The Juniper Park exec shares with MiC how brands can connect with post-recession female consumers.
Video, blogs and lazy online marketing at NXNEi
Didn’t spend your Saturday at the last day of NXNEi? Don’t worry, MiC has video interviews to get you up to speed.
