Articles Tagged ‘Traffik’


Why Cadillac Fairview is teaming up with the Olympics

Company SVP of marketing Jason Anderson on why the unusual sponsorship deal matters.


CF gets traditional to attract high-end shoppers

The company’s SVP of marketing on the mass luxury push it has launched to reset the mindset of potential consumers.


Cadillac Fairview differentiates with digital

Ahead of one of the busiest days of the year, the shopping centre’s SVP of marketing on how his team is tapping into a previously ignored platform.


Walmart brings toy testing to TV with Corus

The retailer has partnered with Corus for a two-part TV special and online campaign that aims to get its top toys in front of gift buyers before the holidays.