Articles Tagged ‘Veronica Castillo’
The media lessons Veronica Castillo’s taking to Freshii
The former Taco Bell marketer shares how Freshii is using media to recover from its pandemic hit, and why it chose now to onboard its first AOR.
Taco Bell targets Gen Z with unconventional influencers
For the first time, Taco Bell is pairing with everyday social media users and not putting media spend behind their social posts — until the big reveal.
Taco Bell launches first Canadian OOH campaign
The restaurant brand is departing from its usual media spend on TV and digital for a collaborative, artistic experience.
Inside Taco Bell’s branded sleepover
The fast food joint has teamed with short-term rental service Airbnb for the first time to give consumers a quesadilla-themed stay.
