Articles Tagged ‘WPP’
Xaxis launches tool for video measurement
The WPP company has added a tool which allows advertisers to supplement their TV budgets with online video buys.
Lee Doyle steps down as CEO of MEC North America
Global CEO Charles Courtier will take over until a replacement is found.
Maxus to open Toronto office
Ann Stewart has been named president of the Toronto branch, one of three new locations for the media co.
MediaCom names chief strategy and innovation officer
The newly created position goes to Matt Di Paola, who most recently worked as SVP, managing director at Proximity Canada.
Mindshare adds director of gaming
Geoffrey Greenblatt is joining the company in the newly created role.
SMG tops global billings in 2010: RECMA
The network takes top spot in the measurement co’s most recent report, overtaking last year’s leader, OMD.
Paid and earned media impressions reap best results: study
Synaptic Digital and Kantar Video’s collaborative study reports editorial content wins out over traditional brand content.
WPP’s GroupM launches Xaxis
The new audience-targeting buying platform claims the world’s largest database of audience profiles.
