Articles Tagged ‘WPP’


Details and reaction to the Publicis Omnicom merger

Industry member reaction on the mega deal from Pollin8 founder Lauren Richards, MDC Partners CEO Miles Nadal and GroupM president Dominic Proctor.


GroupM rebrands its search marketing division

Outrider Canada will be changed to Catalyst Canada with Jeff Lancaster staying on as CEO.

Real Media

Real Media customizes with clickable ad units

The business unit of WPP’s 24/7 Media has launched three new ad units that can be incorporated into video pre-roll.


24/7 Media announces new global positions

The WPP company has created the role of EVP global client operations, and named its new CFO and the global president of the Real Media Group.


GroupM names chief digital investment officer

Ari Bluman has been named to the new position, responsible for digital media strategy covering all of North America.


GroupM reduces global ad spend forecast

The company has revised its numbers based on factors including a loss of economic momentum.


Internet ad spend hit $85 billion globally in 2011: GroupM

Facebook was the top publisher for the year in Canada, according to the yearly report.


The Exchange Lab names global head of operations

Former director at WPP, Veerle De Lombaerde, has joined the RTB company.


GroupM grows management

Dominic Proctor has been named worldwide president of the WPP parent company.


Group M predicts 6.4% global ad growth in 2012

The WPP report lowers its earlier forecast slightly, and predicts digital growth in its latest outlook for the coming year.


Xaxis launches tool for video measurement

The WPP company has added a tool which allows advertisers to supplement their TV budgets with online video buys.


Lee Doyle steps down as CEO of MEC North America

Global CEO Charles Courtier will take over until a replacement is found.

Photo Michael Cooper CooperShoots 134-1173 Dundas St E

Maxus to open Toronto office

Ann Stewart has been named president of the Toronto branch, one of three new locations for the media co.


MediaCom names chief strategy and innovation officer

The newly created position goes to Matt Di Paola, who most recently worked as SVP, managing director at Proximity Canada.