Articles Tagged ‘WPP’


The Exchange Lab names global head of operations

Former director at WPP, Veerle De Lombaerde, has joined the RTB company.


GroupM grows management

Dominic Proctor has been named worldwide president of the WPP parent company.


Group M predicts 6.4% global ad growth in 2012

The WPP report lowers its earlier forecast slightly, and predicts digital growth in its latest outlook for the coming year.


Xaxis launches tool for video measurement

The WPP company has added a tool which allows advertisers to supplement their TV budgets with online video buys.


Lee Doyle steps down as CEO of MEC North America

Global CEO Charles Courtier will take over until a replacement is found.

Photo Michael Cooper CooperShoots 134-1173 Dundas St E

Maxus to open Toronto office

Ann Stewart has been named president of the Toronto branch, one of three new locations for the media co.


MediaCom names chief strategy and innovation officer

The newly created position goes to Matt Di Paola, who most recently worked as SVP, managing director at Proximity Canada.


Mindshare adds director of gaming

Geoffrey Greenblatt is joining the company in the newly created role.


SMG tops global billings in 2010: RECMA

The network takes top spot in the measurement co’s most recent report, overtaking last year’s leader, OMD.


Paid and earned media impressions reap best results: study

Synaptic Digital and Kantar Video’s collaborative study reports editorial content wins out over traditional brand content.


WPP’s GroupM launches Xaxis

The new audience-targeting buying platform claims the world’s largest database of audience profiles.