Articles Tagged ‘Xbox Live’

adrise lexus interactive vod ad unit

AdRise brings interactive smart TV ad unit to Canada

Both partner companies speak to MiC about the deal, which will see adRise’s inventory offered on SourceKnowledge’s programmatic platform.

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Microsoft Advertising names new marketing director

Lynne Clarke has been promoted to the position, replacing Jacqueline O’Sullivan who is moving to the global office in London.

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Xbox Live gets inside Taco Bell

For the first time, the online gaming service is advertising a summer-long contest in partnership with the QSR on its website.

NUads

Microsoft brings NUads to Canada

The advertising division of the software co is now selling the ad platform, which allows gesture and voice interactivity, to advertisers in Canada, the US and UK.

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Microsoft adds 14 content partners with latest Xbox Live update

Expanded OTT television and video content will be made available to Canadian subscribers, including MLSE sports channels, Rogers On Demand and MSN Canada.