Articles Tagged ‘youth’


Prairie Milk gets catty with app launch

The dairy farmer organization targets youth with a new Milk vs. Cats app.


Telus connects with youth through We Day

The telco has signed on as co-title sponsor of the youth event series and is activating with a round of social media promotions and a cause marketing campaign.


Ivivva Athletica gets in on the festive promotions

The Lululemon brand partners with for its first holiday promotion to put its clothing in the hands of Canadian youth.

Betrendme targets trendy teens

The new fashion and lifestyle site uses celebrity influence to reach out to the under-20 set.


Lego and Teletoon tour with ninjas

The toy brand and kids channel promote the Ninjago product line with an experiential cross-Canada tour.


Degrassi premiere up 11%

The Emmy-nominated series reprises its telenovela format, earning top marks with young specialty viewers.


The Verdict: Microsoft Canada’s Do or Die lives well

Created out of a desire to connect with students, the spring campaign surpassed social media goals.

Disney XD

Disney XD launches summer tour

The Astral Media-owned channel plans to promote the recently launched youth brand with two experiential campaigns.