Articles Tagged ‘Zenith Optimedia’

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LCBO sets its sights online for Wine Country Ontario

Research has shown that consumers are talking about wine on the web, and so the liquor board decided to change things up with a primarily digital campaign to promote the tourism co.

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The top media take-aways from Cannes

ZO’s Sunni Boot, OMD’s Cathy Collier and Media Experts’ Young Lions competitor Chris Walton dish on the best of the fest, and their thoughts on the awards process.

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Purina Cat Chow shows its ‘Cattitude’

The brand is refocusing its message with the launch of a new multi-platform campaign.

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Fall TV: Daytime ratings

Industry members weigh in on daytime TV buys in the post-Oprah landscape.

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In a TIFF: L’Oreal follows the trends

The first-time sponsor of the film fest speaks to MiC about its promotional plans.