Articles Tagged ‘TrojanOne’


Spotted! A smile goes a long way

Air Miles Canada is inviting its customers nationwide to smile for the chance to win travel prizes, or get their faces on digital billboards.


Niche sporting spaces

From Tough Mudder and dragon boat racing to cricket, sponsorship execs on the best sports alternatives to bigger buys at the Olympics and NHL.

Monster High Activation - Scarborough Town Centre 2

Spotted! Monster High gets ghoulish in Toronto

The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.

Copied from Playback - The London Organising Committee of the Olympic and Paralympic Games (LOCOG) today showcases prototypes of the London 2012 Olympic Torch to be carried by 8,000 inspirational Torchbearers.The winning design connects the London 2012 Olympic Torch Relay to each of the 8,000 Torchbearers and their community. The Torch's triangular, gold-coloured form is perforated by 8,000 circles representing the 8,000 Torchbearers and their stories of personal achievement and/or contribution to their local community which will be celebrated during the London 2012 Olympic Torch Relay.

Olympic sponsorship: is it worth it?

Mark Harrison at TrojanOne and Matthew Logue at S&E Sponsorship Group weigh-in on ambush marketing tactics, and the value of brand investment in the Games.


RBC cheers for the London Olympics in cabs

As part of its sponsorship of the 2012 Games, the bank is giving Canadians the chance to send personalized messages of support to hometown athletes.


Scouts Canada gets back on the radar with Hot Wheels

The organization is hoping the partnership will help extend its three-year upswing of attendance through increased promotion.

Three Olives Vodka 1

Proximo Spirits shakes up Canadian bars

The US-based premium spirits co launches an experiential campaign for Three Olives Vodka’s entry into the country.