Articles Tagged ‘TrojanOne’

Spotted! A smile goes a long way

ExperientialOut Of Home

Air Miles Canada is inviting its customers nationwide to smile for the chance to win travel prizes, or get their faces on digital billboards.

Niche sporting spaces


From Tough Mudder and dragon boat racing to cricket, sponsorship execs on the best sports alternatives to bigger buys at the Olympics and NHL.

Spotted! Monster High gets ghoulish in Toronto


The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.

Olympic sponsorship: is it worth it?


Mark Harrison at TrojanOne and Matthew Logue at S&E Sponsorship Group weigh-in on ambush marketing tactics, and the value of brand investment in the Games.

RBC cheers for the London Olympics in cabs

InteractiveOut Of Home

As part of its sponsorship of the 2012 Games, the bank is giving Canadians the chance to send personalized messages of support to hometown athletes.

Scouts Canada gets back on the radar with Hot Wheels


The organization is hoping the partnership will help extend its three-year upswing of attendance through increased promotion.

Proximo Spirits shakes up Canadian bars


The US-based premium spirits co launches an experiential campaign for Three Olives Vodka’s entry into the country.