Articles Tagged ‘TrojanOne’



Niche sporting spaces

Sponsorship

From Tough Mudder and dragon boat racing to cricket, sponsorship execs on the best sports alternatives to bigger buys at the Olympics and NHL.



Spotted! Monster High gets ghoulish in Toronto

ExperientialInteractive

The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.



Olympic sponsorship: is it worth it?

Sponsorship

Mark Harrison at TrojanOne and Matthew Logue at S&E Sponsorship Group weigh-in on ambush marketing tactics, and the value of brand investment in the Games.



RBC cheers for the London Olympics in cabs

InteractiveOut Of Home

As part of its sponsorship of the 2012 Games, the bank is giving Canadians the chance to send personalized messages of support to hometown athletes.



Scouts Canada gets back on the radar with Hot Wheels

Sponsorship

The organization is hoping the partnership will help extend its three-year upswing of attendance through increased promotion.



Proximo Spirits shakes up Canadian bars

Experiential

The US-based premium spirits co launches an experiential campaign for Three Olives Vodka’s entry into the country.