Pictured, clockwise from top left: Matthew Bailey, Kevin Kivi, Jessica Chambers, Jenny Croswell.

Following its win of Tim Hortons’ media business, Horizon Media Canada has added three new senior executives who bring with them nearly 50 years combined experience in the agency world.

Jessica Chambers, Jenny Croswell and Matthew Bailey have all joined the agency, effective immediately. All three will report to EVP and GM Kevin Kivi.

Chambers, who previously served as a group director at Mediacom, will work as SVP and group brand director, with a focus on client business. She’s also held positions at OMD and M2. Her brand experience includes Shell, Sony PlayStation, PC Financial, Dell, Whirlpool, Mars Wrigley, PepsiCo and Coty.

Croswell has 17 years experience in the agency world, including work at MEC, Zenith and Starcom. She will serve as SVP of activation and trading, leading activation strategies across client investments and working with new technologies and media capabilities. Past accounts she has worked on include TD, Samsung and Kellogg’s.

Bailey comes to the agency from OMD, where he spent nine years and oversaw accounts including Apple, Rogers and Mercedes Benz. He will serve as group director of digital trading and operations, developing digital strategies for the agency’s clients and working closely with tech companies and vendors to create engaging work in digital channels.

The move is part of Horizon Canada’s efforts to bolster its Canadian staff amidst growing business. “With all of this success comes the need to build a strong leadership framework to prepare the agency as our growth continues,” says Kivi.

The new execs are also tasked with implementing a plan to build and maintain an industry culture and attracting strong talent. Kivi has identified talent as one of the organization’s highest priorities.