Havas staffs up in accounts and tech

Mike Cortiula will manage buying for Reckitt Benckiser, while Jonathan Dick will lead programmatic efforts.

Havas Media has picked up a new business lead from Hearts & Science to head up some of its largest accounts, and has also tapped a new director of programmatic.

Mike Cortiula has been in the media world for 17 years, first starting with OMD and managing accounts such as McDonald’s, PepsiCo and Rogers. From there, he moved into Rogers Media, working first as a group director before heading up its custom content division. He returned to the agency world in early 2018 to join Hearts & Science, where he served as a group director for P&G’s Home Care and Fabric Care brands.

Now, at Havas, his biggest area of focus will be the portfolio of Reckitt Benckiser, for which the agency was named AOR in January. Brands in this portfolio include AirWick, Lysol, Jif, Durex, Clearasil and Veet.

Alex Panousis, president of Havas, says Cortiula’s biggest strengths are both his diversity of skill set and his deep passion for the media business.

Also joining the agency is Jonathan Dick, who is its new director of programmatic. He has worked in the programmatic sector since 2007, when he served as a programmatic specialist for Quired Media. He has since worked for agencies and tech cos such as Vision7′s Magnet Intell, Direct Focus Online and, most recently, Wave Digital Media.

Besides leading programmatic trading desks, he has media buying experience, buying for brands such as Honda, Ikea and Whirlpool. His platform experience includes Adobe/TubeMogul, Yahoo/Brightroll, Acuity, OpenX, AdGear, AppNexus, Amazon and others.

He will report to Fil Lourenco, who was recently promoted to VP of digital.