Articles Tagged ‘Havas’
Horizon Media and Havas join forces to launch Horizon Global
The venture launches on the heels of Omnicom’s IPG acquisition obtaining final approval this week.
Planning for trust in an unstable digital future
Marketers say the next era will be defined by stronger infrastructure and smarter data use.
Building communities to take back control
With digital infrastructure under strain, are brands shifting focus to owned spaces to build connections?
Is the internet on fire, or just evolving? Industry execs weigh in
Media leaders and marketing experts discuss what feels like a crumbling digital infrastructure, and how to prepare for future bumps in the road.
Havas renewed as media AOR for Wolverine Worldwide
The agency’s role will focus on communications planning, media buying and data analysis.
COMvergence reports a slowdown of acquisitions in 2024
Acquisition of small- to mid-sized firms indicates a preference for agile teams rather than large-scale consolidations.
Industry News: Publicis Groupe Canada acquires Moov AI
Plus, Havas appoints Dan Hagen and Jamie Seltzer to global leadership team.
Spotted! Hasbro’s Dungeons & Dragons reaches next-gen with IRL game
Hasbro’s latest immersive experience is the franchise’s first of its size and complexity in Canada.
PHD named top media agency in new business: COMvergence
In the firm’s latest Global New Business Barometer OMD came in second, and Starcom third.
Noah Vardon appointed group EVP of OMG Canada
Vardon is now responsible for OMD, PHD, Touché, and Hearts & Science in the country.
Havas Media names chief planning officer for North America
Jackie Lyons will fill the newly created position, after working for the agency in the U.K.
The Verdict: How Holt Renfew used OOH to ‘sign’ up new customers
The retailer’s highly strategic pDOOH campaign designed to capture ex-Nordstrom shoppers looking for a new retail destination.
Havas named AOR for Princess Margaret Cancer Foundation
The agency will support the charity’s fundraising efforts and strengthen its donor impact.
Havas buys a majority stake in Noise Digital
In addition to bolstering its performance and capabilities, the agency group is growing its presence in Vancouver.
Havas wins media AOR duties for Wolverine Worldwide
Canada will be a focus market in an assignment that covers footwear brands like Merrell, Saucony, Sperry, Hush Puppies and Keds.
