Articles Tagged ‘Havas’

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Why buyers should use Pinterest to reach men

Between self-care, home improvement, kid-friendly projects and long hairstyles, men have proven that their interests go beyond stereotypes – and so do certain platforms.

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Is mobile video a bright spot for ad spend?

Plus, buyers discuss inventory shortage and what makes it premium.

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Epic Games uses an epic buy to attract casual gamers

The partnership features a first-to-market execution with TheScore, being the first brand to partner with the brand on TikTok.

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Decoding the do’s and don’ts of digital during a pandemic

Havas’ Fil Lourenco and Mindshare’s Pat Cortes share what they’ve observed about online buying so far and, for brands who have paused, how to ease back in.

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How Zestra targeted its sexual arousal medication

Havas used programmatic and careful OOH placement to reach its audience, despite content restrictions on social media.

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Wiser’s takes over Sportsnet’s morning show

In the third iteration of the Alumni Whisky Series, the Corby brand will take to the radio airwaves to tell the stories of some of Canada’s favourite hockey stars.

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Alex Panousis upped at Havas

Panousis will now lead the Havas Village, which encompasses creative and digital operations, while Valérie Beauchesne has joined as VP of media.

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People Moves: GroupM, Havas, Horizon and more

Plus, Starcom has brought U.S. talent north, and Crucial Interactive has bolstered the Contobox team.

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The real impact of changing third-party data policies

In light of Twitter’s recent change to its data policies, experts weigh in on how brands can get smarter with their data.

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Spotted! Beefeater’s ‘berry’ nice OOH

A grassroots OOH campaign went multi-sensory.

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Are Instagram’s Explore ads a win for brands?

Will the new ad format saturate users with too much branded content?

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Canadian agencies clean up at Festival of Media

Work for Canadian Tire, Expedition ElectrON and Oh Henry! helped Canadian agencies bring home the hardware.

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People Moves: Mindshare, Havas and MediaCom

Industry veterans and new faces alike are shifting in the agency world.