Articles Tagged ‘Havas’
Spotted! Hasbro’s Dungeons & Dragons reaches next-gen with IRL game
Hasbro’s latest immersive experience is the franchise’s first of its size and complexity in Canada.
PHD named top media agency in new business: COMvergence
In the firm’s latest Global New Business Barometer OMD came in second, and Starcom third.
Noah Vardon appointed group EVP of OMG Canada
Vardon is now responsible for OMD, PHD, Touché, and Hearts & Science in the country.
Havas Media names chief planning officer for North America
Jackie Lyons will fill the newly created position, after working for the agency in the U.K.
The Verdict: How Holt Renfew used OOH to ‘sign’ up new customers
The retailer’s highly strategic pDOOH campaign designed to capture ex-Nordstrom shoppers looking for a new retail destination.
Havas named AOR for Princess Margaret Cancer Foundation
The agency will support the charity’s fundraising efforts and strengthen its donor impact.
Havas buys a majority stake in Noise Digital
In addition to bolstering its performance and capabilities, the agency group is growing its presence in Vancouver.
Havas wins media AOR duties for Wolverine Worldwide
Canada will be a focus market in an assignment that covers footwear brands like Merrell, Saucony, Sperry, Hush Puppies and Keds.
Havas adds a ‘safe haven’ for data collaboration to its planning platform
LiveRamp’s privacy-focused tech will be integrated into the agency’s Converged platform to help gain insights by combining data sources.
People Moves: Havas names North American CEO
Plus, IMI adds CRO for SponsorPulse divison and GymTV makes a pair of Canadian appointments.
Havas adds digital- and strategy-focused VPs
Elizabeth Lem will lead implementation of the MX methodology in Canada, while Peter Papageorgiou will lead the data team.
People Moves: Havas appoints North American CSO
Plus, La Presse names first director of media creativity and Havas picks new North American strategy lead.
ICYMI: Metroland creates new content, ad sales roles
Plus, Havas’ Colin Kinsella has departed and Canada Post is ending its epost service.
Why buyers should use Pinterest to reach men
Between self-care, home improvement, kid-friendly projects and long hairstyles, men have proven that their interests go beyond stereotypes – and so do certain platforms.
Is mobile video a bright spot for ad spend?
Plus, buyers discuss inventory shortage and what makes it premium.
