Articles Tagged ‘Fil Lourenco’

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Is digital advertising getting back to growth?

While not quite pre-pandemic levels, Index Exchange’s findings show rebounds in some categories, although marketers are thinking shorter-term.

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Decoding the do’s and don’ts of digital during a pandemic

Havas’ Fil Lourenco and Mindshare’s Pat Cortes share what they’ve observed about online buying so far and, for brands who have paused, how to ease back in.

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Canadian media industry reacts to Comscore’s SEC settlement

The digital measurement company has settled charges and says it’s ready to move on, but Canadian buyers says this speaks to a bigger issue.

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Are Instagram’s Explore ads a win for brands?

Will the new ad format saturate users with too much branded content?

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What Google’s Chrome changes mean for marketers

Industry insiders say changes will pose a significant challenge in reaching consumers.

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Havas staffs up in accounts and tech

Mike Cortiula will manage buying for Reckitt Benckiser, while Jonathan Dick will lead programmatic efforts.

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Havas adds new VP of digital

Fil Lourenco will focus on expanding the agency’s digital horizons internally and for its clients.

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Catalyst Canada wins Grand Prix at US Search Awards

The Group M company took home four prizes at the inaugural event last week in Las Vegas.