ICYMI: Mediabrands’ C-suite hire, Heartland’s return and more

Plus, Quebecor heads to the suburbs.

Copied from Playback - Heartland
Mediabrands creates a crucial new role in the C-suite

IPG Mediabrands has appointed Hermon Ghermay in a completely new role. Ghermay, who joins the agency from executive search firm Grace Blue, will serve as global chief cultural officer. She will oversee the networks’ cultural efforts including diversity, equity and inclusion, strategy, planning and execution. She will also head up Mediabrands’ learning and development efforts, reporting directly to global CEO Daryl Lee.

Heartland goes back into production after delay

While the production landscape is still filled with question marks, one long-running Canadian original is returning to set this weekend. Currently entering season 14, Heartland (pictured) began filming in Alberta earlier this week. Its 10-episode season will premiere on CBC in Winter 2021. During prolonged shutdowns, executive producers spent several months developing new health protocols and production practices for the return to production.

Quebecor adds inventory on Montreal’s South Shore

Quebecor has expanded its OOH business once again, adding nine new digital transit shelters on Montreal’s South Shore. Following this roll-out, Quebecor’s OOH inventory will have grown by 42% in three years. SVP and chief advertising officer Patrick Jutras said in a statement that the suburban South Shore neighbourhood is attractive because of its population of homeowners, students and high-income residents. According to the company, many of the residents don’t commute into the Montreal core – so it gives advertisers a chance to reach desirable targets who aren’t necessarily going into the city.